What Is Mortgage Lead Generation Anyway?
Generating mortgage broker leads is a confusing topic for many people, especially for those who are new to the industry. I know this for a fact, because one of the most common questions I receive from readers is: “How do I generate more leads?” One of my objectives with this website is to alter the way you think about lead generation. Buying mortgage leads has always been a popular strategy among brokers looking to grow their business. But it is by far NOT the most effective way to handle lead generation from a mortgage perspective. When you buy leads from some third-party organization, you are procuring the names and contact information of folks who (A) do not know you, (B) have not asked for your help or correspondence, and (C) could very well be working with another mortgage broker by the time you contact them. So by contacting such a person, you face an uphill climb right from the start … especially in the age of do-not-call.
