What is more important Colour or Clarity?
The colour scale goes from D to Z where D is the whitest of the white and hence most expensive. However, colours between E to H are regarded as very white and its hard to tell the difference in colour between these when a diamond is set. Many ordinary people can observe colour with the naked eye more easily than diamond clarity. For example, if you take diamond with I or J colours set in white gold or platinum, most people can tell that the diamond looks a little “off-white” especially if you see the diamond next to others that are whiter. If I and J colour stones are set in yellow gold then its harder to tell that they are not pure white. However, diamond colour becomes more noticable as the size of the stone increases. If a diamond has a slight blue fluorescence, it could make your H color (or I or J for that matter) look more white, so this is something to take into consideration. Also, if the stone is very well cut, it will make both the clarity as well as the colour look better. A