What is meta-data?
Meta-data is information found in website Meta tags, and is essentially a distillation of content on a given page. Meta tags are a websites voice box to search engines. Meta-data must be spoken via meta tags in a language that is understood by the various search engines. Each webpage within a given website corresponds with a certain concept (or concepts). Therefore, each page within a website must have corresponding Meta-data written and generated in order to communicate effectively with search engines.
