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What is Merchandising?

April 26, 2017Advertising Business Finance Marketing Merchandising

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What is Merchandising?

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Merchandising, as commonly used in Marketing also means the promotion of merchandise sales, as by coordinating production and marketing and developing advertising, display, and sales strategies to increase retail sales. This includes disciplines in pricing and discounting, physical presentation of products and displays, and the decisions about which products should be presented to which customers at what time.

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Merchandising in relation to what you are asking may simply be putting product on shelf (glorified stocking). However, merchandising from a marketing standpoint means the science of displaying product on shelf in an attractive manner that will inspire desire in the shopper to purchase.