What is merchandising at point of purchase?
Merchandising at point of purchase is usually employed for low cost, impulse type items that require no sales assistance. These things are placed near the cash register so they can easily be added to the sale by the customer. Supermarkets utilize this method by placing magazines, candy bars, etc. along the checkout aisles. Sandwhich shops might place small bags of potato chips and pretzels near the cash register. Drug stores often have a candy rack on the front of the checkout counter, etc.
