What is Memorial’s brand positioning?
The notion of brand positioning represents how an organization wants its constituents to see them and talk about them – how the brand is ‘positioned’ in the hearts and minds of key audiences. The focus of our brand strategy is: Memorial provides the freedom to explore and experience your ingenuity. Both accurate and aspirational – key requirements for brand positioning — this statement will provide the focus for all institutional marketing efforts, though this exact wording will not appear in an ad or brochure.
