What is meant by the “dark side” and “light side” of a rug?
All rugs have a light side and a dark side that is created by the direction of the pile. As a rug is hand-knotted, at the completion of each row, the row is packed down to achieve tight knotting. When the row is packed down it tilts the pile down as well. So, when the rug is completed and lying on the floor, if you are looking into the tilt you see shadow and therefore it appears darker. From the other side, you’re looking across the nap, and therefore it appears lighter.