What is meant by “Millesimation” and whats its importance to the Panerai brand?
Millesimation is the production numbers of Panerai watches within each year. These numbers have increased steadily with the popularity of the brand, but it should be noted that current (2003) levels of 35,000 watches per year is still miniscule compared to giants such as Rolex which produce over 800,000/year. Having low millesimation numbers is one of the contributing factors to the exclusive nature of the Panerai brand and is one of the influencing factors on the appreciating value of some pieces..
