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What is meant by “link popularity”; how it helps exactly?

April 26, 2017HELPS link popularity meant

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What is meant by “link popularity”; how it helps exactly?

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Generally, link popularity is determined by the number and quality of websites that are linked to your website. When two websites are equally well optimized for search engine performance on the same keyword/keyword phrase, the website with more link popularity above the other one has better chances of getting higher search engine ranking.