What is meant by “Explaining” DeMolay?
What do you think about when you hear the advisors talk about “Explaining DeMolay”? Do you know how or even where to start? Many advisors will tell you that in order to “Sell DeMolay” you have to think of DeMolay as a product and you have to decide how that product will appeal to your prospects. For example, many teens prospects may feel uncomfortable about the ritual work that is done in the chapters, so it might not be a good idea to start a conversation with this. Instead, talk to the prospect about what kinds of things he likes to do to have fun. Try to relate a story to make the prospect feel comfortable. If he likes to go to the beach, then tell him about something funny that happened on your chapter’s last beach trip. This will show the prospect that the chapter likes to do the same kind of stuff as him. Myth: Explaining DeMolay is too difficult. I can’t bring anyone in. Fact: Explaining DeMolay is difficult. If it wasn’t then everyone would be a member of DeMolay and DeMolay wo
