What is Maxim doing that other mens magazines aren ?
Stephen Colvin: It’s the real thing. It’s exactly what a general interest men’s magazine should be — entertaining, sexy and useful. Maxim provides a compelling read while also reminding guys that it is actually O.K. to be a guy. It helps them navigate through the many challenges that guys face in today’s world. And have a good clever laugh about it along the way. IWM: Are any special events planned to celebrate Maxim’s 5th birthday? Colvin: We’re holding a party on April 25 for our wonderful “Maxim Hot 100,” which coincides with the 5th anniversary. This is our annual ranking of the hottest up-and-coming actresses and models. It’s turned out to be a very popular casting tool in Hollywood. Renny Harlin spotted Estella Warren in the No. 1 spot a few years back and cast her in his movie “Driven.” IWM: Do your recent honors from Adweek provide a certain cachet in the industry? Do they help with ad sales efforts? What do these awards mean to you personally and to Maxim? Colvin: Yes, they h
