What is Mass Emailing?
Any kind of group email that you send out is considered mass emailing. What’s the difference between Mass Email and SPAM? The thing that is most important, is whether or not your email generates a SPAM complaint. THAT is the key issue. if your email doesn’t generate a complaint then you’re fine. But if it DOES, then you’re liable for a hefty fine. So in short, there’s a very very fine line between what is considered SPAM and what is considered Mass Email. Can someone that opted in to my mailing list still file a complaint? Unfortunately, yes. They may have forgotten that they signed up for your newsletter, or maybe someone is pulling a prank on them. It doesn’t matter, a complaint is a complaint. What is considered SPAM? Any email that you send out that generates a complaint is considered SPAM no matter how or why. A complaint is a complaint. Will I get into trouble for sending unsolicited emails? You won’t go to jail, for a few complaints anyway, but SPAM laws are getting tougher and
