What is mass customization?
Mass customization is a set of revolutionary new processes for manufacturing that enables us to produce a large number of items quickly and efficiently, yet customize each garment individually. (In contrast, mass production is the traditional method of manufacturing, where a company gains efficiency by making a large number of exactly identical items.) Mass customization allows MyStyle to produce completely custom, made-to-measure garments with mass production speeds and efficiencies. Read more about mass customization.