What is Mars position on Fair Trade Policies?
Because the “Fair Trade” approach can only reach a small minority of farmers, we have chosen to take a different approach. We are strongly committed to improving the lives of cocoa farmers and their families. Our approach, which will benefit the vast majority of farmers in West Africa, centers on helping farmers improve their incomes by saving their crops from pests and diseases and by helping farmers receive higher prices for their cocoa. Our program also seeks to improve social conditions in cocoa-growing communities by creating opportunities for childhood education and farmer training.
