What Is Marketing Communications Strategy?
The cereal shelf of a grocery store is filled with brightly colored boxes, cartoon characters and elegant fonts. Each box is specially designed by marketing communications specialists whose goal is to get you to buy their frosted fruity cereal rings over another company’s granola chocolately crisps. John Egan, author of the book “Marketing Communications,” provides a succinct definition of strategies when he states that a marketing communications strategy is the way in which the company relays information to customers and stakeholders. This process is executed in several ways.
