What is Marketing Automation?
Marketing Automation enables businesses to more effectively manage multi-channel campaigns. By collecting and integrating customer data, captured from multiple sources, companies can plan, manage, and execute focused marketing campaigns across multiple channels (email, direct mail, messaging, Web, etc.). And with Marketing Automation software, companies are able to obtain real time metrics on all aspects of a campaign, thereby enhancing results and providing a greater return on marketing investments. What can Marketing Automation software do? • Asset Management • Auto-response Email • Campaign Management (multi-channel) • Contact Management • Dashboards • Data Quality Management • Document Management • Email Marketing • Improves Cross-selling, Up-selling • Lead Management • Marketing Analytics • Sales & Marketing Collateral • Workflow Automation What business problems can Marketing Automation software solve? Marketing Automation streamlines planning activities, helps set marketing camp
