What is Marketing Automation?
A. With TeamUnify.com’s Marketing Automation application, team’s can maximize the return on their TeamUnify investment with detailed communication reporting that provide precise measurements on how your communication campaigns are performing. Integrated new member lead management ensures that potential new members are routed to the team administration, so that no new member leads are dropped.
A. With CRMnext’s Marketing Automation application, companies can maximize the return on their marketing investment with detailed tracking, reporting, and analytical tools that provide precise measurements on what marketing campaigns are performing, why they are performing, and the types of leads they attract. Trade shows, direct mail, advertising, and promotions can all be tracked, analyzed, and optimized so that the best possible leads are delivered to your sales organization. Integrated lead management ensures that leads are routed to the appropriate sales rep and monitored in real time, so that no leads are dropped. Additionally, marketing teams can optimize market segmentation, analyze existing customers for cross-sell/up-sell opportunities, standardize marketing and sales communications, and gain critical insight into lifetime customer value.
Today’s business world is incredibly competitive and many companies look for ways to make their marketing campaigns more effective. Often, advertising dollars are limited and companies seek to avoid investing in marketing strategies that may not produce satisfactory results. As such, many companies find it advantageous to develop methods for managing and tracking marketing campaigns in order to provide greater understanding of customer profiles and profitability. Marketing automation can be effective for keeping track of the campaign strategies that work versus those that fail to produce good results. At the same time, marketing automation can make it easier to use campaign results in developing improved campaigns for the future. To many, marketing automation involves the use of specially designed software. Marketing automation software allows businesses to automate important marketing processes. This type of software can help businesses in accomplishing varied tasks such as defining,
A. ‘Marketing automation’ means that certain aspects of your marketing campaigns can be automated to save time and reduce costs. It is a term coined to describe processes that automatically pre-qualify prospects through automated web and call handling such as landing pages, web forms, audio recordings, fax and email-on-demand. Ideally, a marketing automation system should capture, present, qualify, sort, connect and follow-up with prospects through phone, fax, voicemail, email and the web.
Today’s marketing professionals are faced with a constant demand to deliver a high volume of qualified leads to the sales forces they support. With competition across all industries at an all-time high, and buyers who are becoming increasingly fickle, marketing teams must implement more frequent and more complex campaigns in order to reach and communicate with their target audience. But, as strategies rapidly shift and budgets tighten, and traditional programs like trade shows and advertising are quickly replaced with new initiatives such as pay-per-click campaigns and search engine optimization, putting effective marketing strategies into motion is more challenging than ever before. Marketing automation systems, also referred to as marketing information systems or enterprise marketing management systems, streamline, automate, and enhance the planning and deployment of marketing campaigns and promotions. With a marketing automation solution in place, a company can improve every facet o
