What Is Market Positioning?
“You’ve heard the expression, “poll position” when Nascar announcers talk about where the cars line up on the track for the start of the race. There’s another race that many business owners face on a daily basis and positions important there too. Hi, I’m Peggy Collins and I’d like to talk to you a little bit about Market Positioning. Market Positioning is where you are in the line up with your competitors when the race to success begins. You may be the company with the highest gross sales. Your store maybe the best place to find unique products or you maybe the low price leader. Each of these is a positioning statement and can help you define who you are as well as where you stand in the market place and in the minds of the public. One key strategy in developing your positioning statement is to know and embrace who you are when compared with your competitors. You maybe able to turn a negative into a positive with enough creativity. A great example of excellent market positioning is the
