What is market-place activism?
The magazine believes many bubble-pack pirates are the victim of what we call “market-place activism.” Unscrupulous marketing managers buy cheap, low quality products and dump them in large quantities on the unsuspecting public in hopes of changing the FCC rules to meet their own profit objectives. Radio companies are in the business of selling radios and meeting quarterly sales objectives. These sales objectives cannot wait for the GMRS to dictate product demand. The manufacturer therefor creates the demand by fostering conditions under which the product is likely to be used without a license. When license restrictions are removed the manufacturer sells more radios. The two-way radio industry used the same market-place activism to create the new Multi-Use Radio Service, MURS. For years, radio shops have been putting companies and individuals on low power portable only radio channels without the required channel coordination or FCC license. The unlicensed use problem became so unenforc
