What is Madewell according to J Crew which launched it not too long ago?
Millard Drexler, who was formerly CEO of Gap and is revitalizing J. Crew Group Inc. as its chairman and CEO, is developing a new chain of casual women’s clothing stores called Madewell. J. Crew officials confirmed a Women’s Wear Daily report published Tuesday that the New York-based clothier will be unveiling the first Madewell store in August in Dallas, followed by another store in Los Angeles. The company is seeking to open a third location this year, according to Margot Brunelle, a J. Crew spokeswoman. She declined to say how many stores the company envisions. “We see Madewell and J. Crew complementing each other, not competing with each other,” said Brunelle, noting that she expects Madewell will cater to the younger female customer because of its lower prices and style. The Madewell store in Dallas will be about 3,000 square feet, less than half the size of a typical J. Crew store. Unlike J. Crew, which offers lifestyle clothing, from wedding dresses to weekend wear and swimwear,
