What is Lycium Barbarum?
Lycium Barbarum is the Latin name for the goji berry. If you search for entries in www.pubmed.gov, the U.S. National Institutes of Health (NIH) free digital archive of biomedical and life sciences journal literature, you will find 89 related entries, referring to the numerous health benefits. The goji berry thrives in the climate and conditions of North West China where it grows more abundantly than in the Himalayas. In China it is considered “The Red Treasure” and centuries ago was declared a miracle healing herb, which is celebrated in the annual goji festival every year.