What is Lonely Planet?
Lonely Planet is the world’s most successful independent travel information company, with offices in Australia, the US, UK, and France, and expansion into other European markets. With a reputation for comprehensive, reliable travel information, Lonely Planet is at the forefront of print and electronic publishing. The organization has experienced an average annual growth rate of 24% over the last 10 years, and enjoys the dedicated support of readers who appreciate its determined independence and emphasis on responsible tourism. The Australia guide alone has sold more than one million copies. Not bad for a company founded by two escapees from the ‘real world’. How did it Start? Their business developed from a travel experience, the concept of documenting the journey and the identification of a market gap in the provision of independent travel advice. Tony and Maureen Wheeler established the company in 1973 with an Australian base and limited corporate infrastructure. When Tony and Mauree
