What is localized styling and why is it bad?
Localized styling is altering the bold or italic appearance of a font (typeface) within a program. For example, if you are using the font Minion in your ad and you would like certain copy to be bold, you might be tempted to simply make the font “bolded” using the layout software. The proper way to handle this is to use the font that gives you exactly the look you want, i.e. Minion Bold.
