What is localization?
Localization is the process of making the business of a new entrant in a foreign market more localized in terms of the local market demand, market scenario and the local consumers. All this process involves a lot of local market know-how and the ability to mould the new business to the existing market conditions.
Localization is the process of creating a product like a software application, a web site or a video game, so that the product is entirely “at home” in the target country. Localization includes language translation but goes beyond it, to include, for example, the conversion of formats, standards, layouts and designs as well as the use of customized colors, slogans and other components that influence the “feel” of the product. ASET provides localization services to its clients in over 135 languages.
