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What is list price or retail price?

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What is list price or retail price?

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We try to mention the list price, sometimes referred to as retail price, on most items we sell. The list price on our site is the price that is either set by the manufacturer, a pre-ticketed price, a price that is commonly seen for the product in the market, or a price that estimates what that type of product sells for in the market place. At Bunny Creek, we are usually able to provide our products at a price below list price. Therefore, we show the percent saved off list price for many of the products we sell. We do this in an effort to show our customers what the product might cost elsewhere and to show the savings we offer.

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