What is List Brokerage?
List brokerage is the process of locating and acquiring the mailing lists and databases you need for your direct marketing efforts. Your message may be clear, your mail piece may be spectacular, but if you deliver it to the wrong people, you are wasting time and money. Lists are added and removed from the market on a daily basis. Today, there are more than 50,000 lists on the market in the U.S. alone, reaching millions of businesses and consumers.
