what is linkbait exactly, and how does it fit in as an SEO technique?
Linkbait is essentially a piece of content placed on a web page – whether it’s an article, blog post, picture, or any other section of cyberspace – that is designed for the specific intention of gathering links from as many different sources as possible. With the rise of the blogosphere, meritocracy and social bookmarking sites, all it takes is one interesting page on a site, someone to notice the page, and a few people to share the link – and before you know it, you’ve accrued a large number of links across a wide variety of sites. Modern Life is a great example of this – having only launched the site a couple of days ago, our article on common passwords accrued a large amount of interest. According to Yahoo, the MLIR domain now has 1,240 backlinks, all within the space of about a week.