What is lead scoring?
Lead scoring is simular to scoring of a test or exam. The lead can be scored based on different factors such as the accuracy of the data, the frequency of visits to the website, the types of content visited, and how they answered survey questions. Based on this information, a lead is giving points and those points add up to a grade. The grade can be “A, B, C, D” or it can be “Hot, warm, cold”.
