What is Keyword Optimization?
The AdSense for content program analyzes web pages to select relevant advertisements from the pool of AdWords ads that can be displayed on third-party sites. Although the algorithms used by Google to do this are sophisticated and patent-pending, with the details and related patents now public, ultimately it all boils down to one concept: keyword determination. Google’s crawlers are not intelligent in the human sense; they can’t “read” a web page and understand its meaning. What they can do is look for clues in the page itself and its surrounding context—such as which other pages link to it—to determine what the page is about and to come up with a set of keywords that accurately represents the content of the page. This is where keyword optimization becomes important.
