What is Keyword Marketing?
When a person performs a search through one of the major search engines, he typically types in keywords to find what he is looking for. Most regular internet users do not think about this when they type in their query. The results for the search show up on the results page, with the most relevant information typically towards the top of the list. Search engines use the use of keywords to determine which websites are most likely to have the information that the searcher is looking for. The act of using keywords to get a web page higher up in search engine rankings is called keyword marketing. Keyword marketing takes advantage of how search engines rate and rank websites, catering to what will get the page higher ranks. There are several ways to use keywords to improve rankings, most of which can be performed easily with little or no experience. Before beginning keyword marketing, it is important to know what keywords are. They are the important words and phrases used in website content.
