WHAT IS KÉRASTASE DOING TO STOP DIVERSION ?
In order to protect Kérastase salons and to ensure that consumers only receive the highest quality Kérastase products appropriate for their specific hair needs, Kérastase continues in its commitment to aggressively combat diversion: • A former FBI agent developed the strategies and oversees the implementation of the Kérastase anti-diversion program. • Exclusive product coding is used to track the movement of Kérastase products. This is the method for tracing products to industry diverters. • Kérastase representatives undertake regular shelf sweeps at unauthorized retail outlets in the U.S. These products are subsequently decoded in an effort to identify diverters. • Ongoing intelligence procedures uncover diversion schemes, including those involving stores and misuse of the Internet. • Diversion information can be communicated to the Kérastase Security Department by calling the Kérastase Hotline at 1-800-503-3997 or by e-mailing us at NoDivert@aol.com. You can help stop diversion! Kéra
