What is Jumpstart doing to track sales?
What are the obstacles and opportunities? Lowe: When dealers purchase third party leads from automotive publishers, the technology does exist to track that lead thru to purchase. Typically, an automotive dealer that purchases leads spends about $200 per car sold on interactive leads, versus $300 per car sold using traditional media. For branded advertising, it is more difficult to track a visit to a manufacturers website, and then to a dealers website and CRM system, and then to a cost per sold car. However, the manufacturer can track the cost to obtain customers at different levels of qualification — such as cost per brochure request, scheduled test drive, request to be contacted, et cetera. iMedia: I once made the mistake of filling out an online form in an attempt to find a general price-range (new or used) in my area for a car that had caught my eye. Thank heavens I used a fake name and a junk mail address because I was immediately pummeled by email from car sales people that didn
