What is it with Steve Jobs?
Has there ever been such a self-serving, egotistical, irritating man as Apple CEO, Steve Jobs? Yes, he brilliantly rescued the company from the doldrums in the late-1990s, but boy, he doesn’t half bang on about it. Then there are the Jobs sermons from the mount: earlier this year, for example, he decided to upbraid the music industry for its addiction to DRM with a public statement on Apple’s website, which was lapped up by a mass media that hangs on his every word. This, despite the fact that Apple has successfully locked people into the iPod upgrade cycle by applying its own proprietary DRM – but did anyone get to question the great man on this? Of course not, he doesn’t do tough interviews. He continually makes bold claims about his own products, and attacks others, without any basis. The PC camp, meanwhile, has the fine, upstanding role models of Bill Gates and Steve Ballmer. Need we say more? 23 – The menu is where? For an interface that’s supposed to be intuitive, design-led and
