What is it that makes Farrow & Ball paint so distinctive from other brands?
You can walk into a room and know almost instinctively that you are looking at Farrow & Ball paint. It is the depth and luminescence of the paint that makes them stand apart. They use far more pigment (the most expensive component of the product) than anyone else and as a result, the colour has unsurpassed levels of flatness (in other words a matt, chalky appearance) and tremendous depth of colour. To most easily describe it, the dead flat oil paint has absolutely no reflection whatsoever. The paint is affected by natural and electric light, giving off very different looks at all times of the day. The effect is as if the walls are living, creating new moods and looks as the sun goes down or a light is switched on. For the record, paint from their rivals, if you can call them that, is usually plasticised using more plastic than pigment, which results in a paint that lacks depth and has a shinier finish. Quality control Farrow & Ball is able to keep very close to the original colour by t
