What is it like to work with a professional golfer like Greg Norman?
I’ve talked elsewhere about signature design. Whatever your readers think of it, it’s a fact of life in an era when marketing pressures dictate. As with most things, the results are mixed. In my own case I’m lucky to have teamed up with Greg twelve years ago. We want our golf course business to succeed commercially but, more importantly, we want to create good and memorable golf courses. It’s a passion, and I couldn’t work with a celebrity pro if I didn’t share the same overall philosophy about golf courses. The pro’s approach would rule and you would just be doing a job if you didn’t agree. I doubt that I could have worked for many of the big-name pros for this fundamental reason – perhaps I’m wrong. However, agreeing on an overall approach doesn’t mean you agree on every detail and there’s a lot of to’ing and fro’ing to get the best out of each situation. For obvious reasons Greg is more ‘hands on’ in the USA than in Asia or Australia. He comes to Australia two to three times each ye
