What is it and why is Coca-Cola the worlds top and most valuable brand?
coca cola is a very sweet carbonated (fizzy) drink, it is the worlds most famous and valuable brand because its been around for a long time and is sold worldwide as a food product that reaches every market whilst other products such as Microsoft are expensive and limited to rich markets that can afford computers etc. you could probably buy a coke in the Serengeti but not get Internet access.
Coca-Cola is the world’s most valuable brand for many years in a row because of its 121-year history as a pioneer in advertising and marketing. Coca-Cola was the first company to introduce the concept of coupons in the 1890s, the first company to trademark its packaging – the most recognized beverage bottle – the contour-shaped bottle, one of the first companies to use radio, television and other media to mass-market its beverage. The Coca-Cola name in Spencerian script and its translated names in 60+ languages all follow the same style and color worldwide. The Coca-Cola Company commissioned many artists including Haddon Sunblom to create the memorable Santa Claus that we know today since 1933. The animated polar bears from 1993. The television commercials: I’d Like to Buy the World a Coke and the Mean Joe Greene are so memorable for the baby-boomer generation. “Delicious and Refreshing”, “Have a Coke and a Smile”, “Can’t Beat the Feeling”, “Always Coca-Cola” and all the taglines over
