What is IPTC METADATA?
IPTC is an international standard, adopted by over 50 companies, for the definition and description of information to describe the structure of document to be transmitted electronically. IPTC metadata were employed by Adobe Systems Inc. to describe photos already in the early nineties. A subset of the IPTC ” Information Interchange Model – IIM ” was adopted as the well known ” IPTC Headers ” for Photoshop, JPEG and TIFF image files which currently describe millions of professional digital photos. It includes field definitions for contact, content, image and status. Typically, the term “metadata” is used to reference a formal structure of information that is used to describe items in a catalogue. As the term “IPTC metadata” pertains to a .jpg file, it is the descriptive data that is stored along with the image.
