What is involved in marketing The Camping and Caravanning Club?
The Clubs marketing department is based at the headquarters in Coventry and the team are responsible for communicating the Clubs activities to existing members, as well as working towards recruiting new members. Additionally they create and produce the majority of the Clubs printed materials, maintain and develop internet activities, liaise with the Clubs dealer network, coordinate the advertising, arrange the Camping Miles scheme including sourcing prizes, promote the Club to overseas markets, conduct research and analysis and organise Club stands at exhibitions.