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What is Internet Marketing?

April 26, 2017advertisement Advertising Business Internet Marketing janet switzer legitimate online business marketer web marketing

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What is Internet Marketing?

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Internet Marketing is a process, not a result. It is the process of continually improving your business using the internet – through better research, better planning, better goal setting, better measurement and seeing better results.

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Internet marketing is effectively promoting your web presence on the world wide web. It includes all of the standard marketing tactics including, branding, name awareness, contact information retention, first step in the sales process, advertising campaigns (both on and off-line) and much more.

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Internet Marketing encompasses the full sales cycle as it pertains to a website. To simplify your understanding, it is essentially comprised of two core components, namely Search Engine Marketing and Visitor Experience Optimization.

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Internet marketing, also referred to as online marketing, Internet advertising or e-Marketing, is the marketing of products or services over the Internet.

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From the 1960s through the 1980s, the popularity of home-based businesses reached the stratosphere, with network marketing (aka multi-level marketing) emerging as the fad of choice for millions of would-be entrepreneurs. Since the 1990s, something known as “internet marketing” has quickly emerged as the home-based business of choice. In fact, many brick-and-mortar businesses are turning toward the model. Can an average consumer really make money online?

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