What is internal-external marketing alignment?
Do you deliver upon the promises of your brand? Do your customers get what they expect from you? Do you exceed their expectations? In a world where information travels at lightning-speed, the reputation of a company or a brand can be elevated or decimated almost instantly. If you’re not delivering products or services in a way that aligns with what your customers expect, you’re quickly eroding your marketing promise. Smart companies are using internal-external marketing alignment to build solutions that begin at the very core of the company and span multiple departments and functions. It starts with aligning how your company acts, thinks, trains, hires, on-boards, communicates, and plans with what your customers expect. This process weaves a strong culture throughout your organization that becomes the foundation for a consistent and powerful brand promise. Kennedy Communications is the premier internal-external marketing alignment agency. We’ve worked with leading global brands on prog
