What is Intercultural Management?
The globalisation of the economy, with increased cross-border alliances, ventures and global relocations, as well as the advent of e-commerce, has brought about major changes in the field of international customer relations and intercultural diversity management. This has led to an increased appreciation by companies that managing cultural differences properly can be a key factor in getting things done effectively across borders. With increased contact of personnel and customers from diverse cultural backgrounds, there is a growing demand for businesses to understand and manage the diverse values, perceptions, business worldviews and behaviour of corporations, staff, and its customers. Intercultural communication and management is an interdisciplinary human resources field concerned with facilitating communication, management and effective interaction of personnel and customers across borders. It is well documented (e.g. Economist) that many companies have made massive losses through t
