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What is interactivity on ITV?

April 26, 2017interactivity iTV

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What is interactivity on ITV?

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Interactivity on ITV is where a digital viewer can access additional services (text or video) while watching an ITV programme, using their digital remote control via the 24.7 platform. These services in turn offer new commercial opportunities to advertisers and sponsors and can enable a direct two-way communication between viewer and advertiser. At present, more than 4 million viewers use this platform.