What is Interactive Design?
Interactive Design is an intensive 2-year learning experience for creative people. The Interactive Design program prepares aspiring individuals to enter the new media industry with specialized skills in web development, eLearning, information architecture, usability, or rich media production. The program focuses on the design and production of effective websites and interactive content suitable for the Internet and other new media including DVD, CD-ROM, mobile devices, and intranets.
The “interactive” nature of the style demands first that the reader take apart the design to re-constitute the linear text. Then the reader must decode or decipher the message in the text. Richard Poynor, a typographer, identifies “the next wave” of typography and layout as one in which the reader must work to process the text, where the: “aim is to provoke multiple rather than fixed readings, to provoke the reader into becoming an active participant in the construction…”(Poynor 9) Michel de Boer describes the aim: “This is at the centre of the studio’s philosophy –that design would not be too easy, either to do or to see. The receiver of the message should be made to work, forcing them to think about what they see.” (Stiff 238) Bridget Wilkins opposes the “passive and comfortable approach” to design, claiming “If it is easy to read it bypasses the visual potential of the message.” (Stiff 239) This approach also has been labelled “Deconstructionist”: “This deconstructionist typograp
