What is Intelligence Marketing?
Intelligence Marketing is a new concept in understanding the marketplace. It is based on the premise that marketing is a force for change. This concept enables our clients to effect change in their self-interest with minimal disruption and maximum results through a better understanding of citizen, consumer and employee behaviour. Our goal is to help our clients better understand the world and where their service or product fits within it, creating leverage for our clients to ensure that they are as competitive and as well positioned in the marketplace as they can be. Our expertise is in understanding behaviour. Sometimes that means talking to consumers; at other times it means talking to business users or citizens. We work with management to define their particular challenge. Then we apply appropriate market research tools to deliver marketing intelligence solutions. We match the tool to the problem and not the other way around.
