What is Integrated Marketing Communication (IMC)?
Integrated Marketing Communication (IMC) involves creating consistency throughout all aspects of marketing communication such as advertising, public relations, sales promotion, account management, direct marketing, and other forms of external and internal communications. All media and collateral working together as a unified force, for the purpose of promoting a consistent message, rather than each piece working in isolation. According to Wikipedia’s article on the topic, IMC is the name of a body of academic and practical work centered on aligning organizational communications with the needs of customers. The idea of increasing the value of a company’s marketing collateral by using an integrated approach has been gaining popularity in recent years. The new Marketing Motivator program encompassed these principles and guides clients through the marketing plan process, giving them optimal results within any market. She has created the Marketing Motivator Coaching Program. The program off
