What is integrated, cross-media communication and why should I use it as part of my donor communications strategy?
A. Typical response rates for static traditional print mail communications range from .5%-2% overall a disappointing and wasteful rate. Integrated, cross-media communication combines VDP with PURLs, personalized websites, and email communications to engage your donors in a highly relevant manner. We enable our non-profit customers to seamlessly combine personalized direct mail and e- marketing campaigns to retain valuable donors and move them to a desired action such as repeat donations.
