What Is ‘Information Marketing’, Anyway?
By Dan S. Kennedy, Chairman Emeritis Information Marketing Association There have never been greater, more diverse, more lucrative opportunities for everyone – very experienced, successful entrepreneurs to rank beginners – in the field of Information Marketing. ‘Information Marketing’ is responsive to and fueled by the ever-increasing pressure on peoples’ time, so that businesspeople and consumers alike need information provided to them in convenient forms, and, in some cases, need an extension of it; methods and strategies that might merely have been taught to them 10 years ago now done for them. The ‘Information Industry’ encompasses products like traditional books, audio programs, video or DVD’s which you might buy in a store, from a catalog or online, magazines, newsletters, e-books, membership web sites, teleseminars and webinars, telecoaching programs, and seminars and conferences, and combinations thereof. The possible topics are almost endless. People are buying information on
