What is Indian Shopping Festival?
Aim is to help the retail industry and the objective of the festival is to make India an International shopping destination over a period of 5 years in line of Dubai Shopping Festival. The festival will be held for more than 100 days across all formats of retail establishments and online portals across the world. During the festival the consumer would be encouraged to shop with the participating outlets and portals. To ensure that the consumer can identify the right outlet, the outlets would be branded with POS material/banner pertaining to the festival. Upon a spend of Rs. 150 to Rs.3, 000 the consumer would get a lucky coupon (or multiples) wherein he stands to win prizes and gifts. The main attraction for the consumer is the possibility of winning gifts like gold, cars, residential flat, durables, holiday packages, Gold gift vouchers, gift hampers etc.
