What is included in TREO’s International Business Development Program?
There are three parts to TREO’s International Program – 1) Explore the development of an inland port initiative to enhance Southern Arizona’s positioning as a transportation and logistics hub for regional, national, and global commerce; 2) the establishment of a one-stop collaborative effort between regional partners to strengthen the regional brand, add operational efficiency for managing international leads and prospects, and to better align efforts already in place; and 3) the Arizona Global Network (AGN), a super regional marketing alliance and framework between Tucson, Phoenix, and the Department of Commerce for promoting foreign direct investment (FDI) in Arizona to the global business community. Question: I thought international business development efforts came with big price tags. What is TREO’s strategy for managing a cost effective international effort? Answer: When it comes to international business development, a coordinated regional collaborative effort is the way to go.