What is included in the ‘value chain’ for the FfDO?
We use the ‘Cow to Consumer’ analogy to describe how our activities create public-private partnerships that cover the entire value chain. The model stretches from the production of raw materials – milk and other foods – through processing, packaging, distribution and market communication and can include elements like: • Training and education of farmers, milk processors, school teachers and even parents and students. • Commercial financing of plant and equipment, for farmers, food processors and packaging operations. • Support for new product development initiatives. Our efforts in this area include drinks based on soy, cereals etc., where those products may be more acceptable to local children’s diets than milk alone. It could include special fortified drinks for school feeding where malnutrition is widespread. • Market development activities and Consumer information, e.g. educational material on health and environment for school children.
